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Plum Ink
Gel pencil, deep plum
Notify me for spring 2027
Édition No. 01 sold out in its first season. This shade returns in Édition No. 02, spring 2027. Leave your email and you hear from us once, when it opens.
The colour storyA soft gel pencil in a plum so deep it reads as black from a distance and as violet up close. Smudge it at the lash line, or draw it clean. The colour that brings out green and brown eyes.
Details
- Finish
- Gel, smudgeable then set
- Coverage
- Full
- Dry time
- Blend within 40 seconds, then set
- Wear
- Up to 10 hours
- Reference
- IA-EL-003 · No. 03
How to wear
Work on clean, dry lids. Draw from the inner corner outwards in short strokes, then add the wing. Let the liner set for 30 to 40 seconds before you blink hard.
Ingredients & safety
Made for the European market and compliant with the EU Cosmetics Regulation (EC) No 1223/2009. The full ingredient list (INCI) is printed on the box and published on this page when the edition opens.
Eye-care advice is to replace liquid liner about three months after opening and to keep it for your own use. Eyeliner hygiene and shelf life.
Wears well with
Guides for this product
Brown or black eyeliner: how to choose
Black eyeliner gives the most contrast and reads as a drawn line. Brown reads as shadow and suits daytime, fair hair and older eyes. Plum is the third way.
Coloured eyeliner: purple, gold and blue, and where to put them
Coloured eyeliner works when the colour is opposite your eye colour on the wheel and goes in one place: lash line, inner corner or above the crease.
Eyeliner for mature eyes
Eyeliner for older eyes: a soft gel pencil in brown or plum, a thin line on the outer third with a small lift, a smudged edge, and a bare lower waterline.
Eyeliner for monolids
Eyeliner for monolids: draw a thicker line than feels natural, check it with the eye open, pick a straight wing or puppy liner, and tightline for density.
Eyeliner trends 2027: purple haze, gold corners and glossed lids
Eyeliner trends 2027 from the spring runways: coloured liner in purple, gold and icy blue, tightlining, inner-corner accents and glossed lids, sourced.